The Welsh brand often raises the bar and breaks industry conventions. In recent years they have moved away from the catalogue centred, once a year, launch and have split their effort into single player-centered launches and smaller focused product releases at various points.
As the darts season has become a year-round cycle with several smaller peaks so has the business that surrounds it:
Red Dragon’s sizzling summer launch is inspired by the drive and determination of our top players, creating the most contemporary ranges to showcase these Major winning Champions’ talents and desire for new titles.
As is often the case it’s Double World Champion, Peter Wright that leads the way with the Supa Venom darts, which have been meticulously designed over the last 6 months, featuring as the headline act. The multiple grip/surface styling pushes the boundaries of complexity way beyond anything that Peter has ever used before.
Gerwyn “The Iceman” Price has stormed back to form in typical Gezzy fashion, reaching his third World Cup final with fellow Welshman Jonny Clayton. These latest ‘Iceman Thunderbolt Edition’ darts are designed to convey his relentless nature, self-belief and passion, featuring his signature detailing and new grip style.
WDF World Champion Neil Duff sees the launch of his first ever ‘Galaxy Edition’ darts. They were inspired by the Joe Cullen dart he used to win at The Lakeside in April. These superb darts encompass the latest features and high-end detailing. They also reflect the intuition and feel that Neil has developed over the years on the World Darts Federation circuit.
Robert Thorntons classic style are refreshed represented following his huge recent success and within the apparel arena its the stylish zipper and dragon scale design of the Jonny Clayton stay dry ‘Tour Polo’ brings you the ultimate flavor of televised darts on the major stages.
To view the full range of products launched today, click here
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