Another example of the boutique sponsorship approach of Eddie Hearn’s stewardship of the PDC sees Pitchside Hospitality, become the Paddy Power World Darts Championship’s exclusive and official hospitality partner after putting pen to paper on a five-year deal that begins with the Professional Darts Corporation’s 2023/24 event at Alexandra Palace.
The partnership between Pitchside Hospitality, formerly known as D&G Group founded by David Nash and Glen Nash, – part of Pitch International – and the PDC marks another major step forward for the company following its acquisition in early 2023.
Expansion plans which have already seen the addition of even more world-class sports and entertainment events, Michelin star chef experiences and luxury holiday escapes, as well as the addition of ‘Superboxes’ at Wembley and The Oval.
Neil Bailey, CEO of Pitchside Hospitality, commented:
“This is an incredibly important partnership with the PDC, as it not only provides our business with another first-class sports event to offer clients, but it also enables the World Darts Championship to continue on its drive to reach new audiences.
“We’re looking forward to the opportunity to help showcase this great event to fans new and old this winter.”
Matt Porter PDC Chief Executive, commented:
“We’ve worked with Pitch International for a number of years, so when the acquisition of what is now Pitchside Hospitality came about, we knew there’d be even more scope to work together.”
This five-year deal will enable us to collaborate closely and bring even more fans of darts, as well as newcomers, into our great sport.”
By showcasing darts in the best way possible at the sport’s biggest tournament, I have no doubt this will be incredibly successful for everyone involved.”
The 2023/24 Paddy Power World Darts Championship will begin on December 15 2023 and finish on January 3 2024.
Tickets will be on general sale from August 2, with Pitchside Hospitality packages – including VIP catering from Michelin Star chefs Adam Handling and Atul Kochhar – also available from that date.
See pdc.tv/hospitality for full information about the Pitchside Hospitality packages, which will be confirmed in due course…
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